Lightbulb Session - bringing your ideas to life.

Welcome to your Lightbulb moment!

Starting something new can be scary and exciting at the same time, what you need to remember in the early stages is to let your ideas formulate, to be grounded and rooted in a vision plan first, before taking action.

So how can a Lightbulb Session help you?

An Lightbulb session is useful when needing help with the beginnings of a project, wanting inspiration or new ideas on an existing project. A lot of good ideas come from nothing. So take a leap of faith and begin your adventure, it is okay to ask for help and support. Starting your own business is all about communication and relating to others, breaking boundaries and being heard. Through this session we will have new ideas on the table, a clear vision plan and you will feel empowered to move on to the next step…

How can I book in a Lightbulb Session?

For your first  lightbulb session I will send you over questions, to guide the meeting on what you want to focus on and then we will work on these areas and strategy from there. Book your first session here with me, and you can have you session online via skype or face to face at Happy 4 pr HQ.

Lightbulb Top up Sessions – to have continued support and lightbulb ideas throughout the year, or help with the existing project.
After you first Lightbulb session you may want a Top Up throughout the year, which has worked well in the past for previous clients.

To Book your Lightbulb Session, email me

Payments for Skype connections are paid before the session via Paypal or at the session in person. For the first session I recommend 2 hours. If you are unsure, always email and I will get right back to you.

Look forward to meeting you soon.


Céline RTW Fall 2014

Photo by Giovanni Giannoni

The fall collection was as wide-ranging a lineup as Phoebe Philo has ever shown.  For More

For all’s RTW Fall 2014 coverage

A preview to jewellery designer, Judith Brown’s Wedding Collection

JudithBrown-HollyBooth-94 You have recently done a shoot for your bridal collection, what colours and styles will you be featuring?  

The style of my bridal collections is elegant, pretty and delicate, and I use vintage mother of pearl buttons, antique lace and even lace I have made myself with the traditional technique of tatting in the designs. A subtle range of delicate shades from snow white, through to ivory and vanilla cream feature in the collections. Some designs are hand embroidered with tiny glass beads, embellished with lace like silver wire stitching and finished with freshwater pearl and glass bead drops. Pretty flowers feature in both the vintage and handmade lace designs.

JudithBrown-HollyBooth-170Vintage is a major influence in your work, what else is inspiring you in 2014? 

I often take inspiration from antique dress and textiles, and am working on a collection of designs inspired by Tudor portraits following a research trip to London at the end of last year, so this collection will include semi precious gemstones such as garnets, amazonite,aventurine and pearls, I’m looking into using some some gold in these designs too. Looking further forward I have ideas for next years collections which will bring more colour into my work, so I have been collecting pictures to create a mood board for that, so far there are images of delicate plants and flowers such as spring blossom, delicate seed heads and embroidered fabrics and dresses which reflect the same ideas, colours like vintage peach, duck egg, warm cream, gold sea green and silvery white.

Have you any workshops lined up this year, and where will they be held and what is your theme? 

For the spring I have 3 workshops lined up

March 22nd 2014 ~ Wire Jewellery with haberdashery. Full day workshop at Hope and Elvis, The Welbeck Estate, Nottinghamshire.

March 23rd 2014~ Wire Jewellery with vintage lace. Full day workshop. The Beetroot Tree, Derbyshire.

April 26th 2014 – Two half day workshops. One with Vintage haberdashery, one with Vintage Lace. Debbie Bryan Studio and Shop, the Lace Market, Nottingham

The workshops are all inspired by my collections and there’s a chance to experiment with my techniques and make at least one piece of jewellery.

JudithBrown-HollyBooth-17Recently you have been exploring new techniques and processes…. please tell us about this? 

I have been learning the traditional lace making of tatting, so that I can make my own lace to transform into jewellery. This is a technique which involves creating series of knots to form stitches and these stitches then can be formed into rings, and then abstract or often floral motifs. Traditionally it’s used to make lace doilies or edgings for fabrics, but I am using it to create small motifs that I can use for jewellery and stitch into with my wire stitching technique. I’m also going on a natural dye workshop so that I can dye my own threads for this technique and hope to achieve subtle shades which are not commercially available.

Vintage Blanc and Noir  - are both stunning collections, do you find it difficult to create new styles of jewellery or does it come naturally to you? 

I am generally inspired by exploring a technique and how I can give new life to the unusual materials, vintage hooks and eyes, antique mother of pearl buttons, that I use in these collections. I particularly like making something so plain and functional like the hooks and eyes seem really elegant and feminine in my designs. I look to vintage and antique jewellery to get ideads for shapes and styles of the finished pieces. As long as I give myself the time to get inspired, collect ideas, then I just love making new things!


Holly Booth Photography @hollyphotobooth

Fig Tree Road @fizzybunting

Sian Revill @SianRev_MUA (make up and hair)

Heavenly Vintage Brides @heavenlybrides

Dunwood Hall @dunwoodhall (venue)

Helaina Sharpley…as you have never seen before.

Helaina Sharpley from The Factoryline on Vimeo.

Happy 4 pr really enjoyed making this film for Helaina Sharpley  : )

Architecture, Art and the love of a Tea with artist, Helaina Sharpley

Screen shot 2014-02-17 at 09.21.36What is your background, how did you begin? 

I started my business in 2006, after graduating from Hereford College of Art and Design with a BA (hon.) in Design Crafts.

What era would you like to be born in? 

I’d like to have been born in the late Victorian era, so I could have fully enjoyed the Edwardian era… and I’d have to have been middle or upper class, otherwise living conditions were rather grim.

IMG_0690sWhy does this inspire you? 

These times had great elegance.  Things were created with fine detail and precision - you only have to look at the architecture to see this…seaside piers, railway stations, lampposts… ornate decoration was added to everything!  I also love the idea of formalities and etiquette in society, where ladies took afternoon tea , with prearranged conversation topics and linen to match the season.  In my imagination, it was a wonderful gentle time….I know it wasn’t all sweetness really though!

Describe your process and inspirations around your work?

I collect a lot of ‘inspiration’ (more commonly known as hoarding….)  I have lots of books, old postcards and ephemera, tea cups, tea pots, cutlery, tea trays, cake stands… And I like these things to surround me, so I can see them everyday.  I draw my designs using sepia ink and a mapping nib.  These drawings become the templates for the wire work, and all the wire is shaped and twisted using my hands, pliers and wire cutters.

IMG_1292sWhat events and shows are coming up for you? 

I recently sent work to the Affordable Art Fair Hong Kong, for the second year running I’ll be showing with Byard Art, Cambridge.  I’m also nervously excited to have been accepted to take part in The Other Art Fair

What are your top tips for relaxing outside of work? 

Drinking tea and eating cake….

Helaina 25 06 13-18-1sYou have just finished your first art film, are you going to do more.? 

Oh I don’t know about that!  Let’s see how this one goes down first! ;)  I think there is great scope to tell more of this story and hopefully my work will show me the way…

You have been working hard behind the scenes on your website, when is the launch date? 

Soon!  Hopefully April time.

Clare College, Cambridge300sWhat is your favourite quote? 

'Let them eat cake.'

If you could dress as an Edwardian lady everyday and drink tea, would you?

I’ve been thinking about this long and hard…. If I still had to go to the studio - no (I try to walk to work, and I’m quite a speed walker - I think the long skirt would get in the way!  Also, I think the corset would soon become wearing!)  However, if I could be a lady of leisure, then YES!

Designer Sarah Williams - Williams British Handmade debut at Pure London

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Come along today at Pure London, stand number R312 to see designer Sarah Williams - Williams British Handmade

Getting ready for fashion week with designer, Sarah Williams

SarahWilliams-0041Williams British Handmade premiers at New Brits Village at Pure London. 

Williams Handmade launches its Spring Summer Country Collection and their Conceptual 1985 ‘back to the future’ at Pure’s New Brits Village. Designer, Sarah Williams is excited about this next step in her career and described it as “a really exciting prospect to show my collections to so many influential people in the industry in one place”.

The ethos behind Williams British Handmade is to produce pieces that will raise the appreciation of hand craftsmanship. Each piece is handmade, using traditional skills and techniques to produce unique and timeless designs using the finest English Bridle leather.

“I will be showing two collections, the “1985 collection” and the “country collection”, both very different designs but based on the same principles. The “1985 collection” which was previewed in the Selfridges concept store is based on my childhood memories of being brought up the 1980’s and bringing some of the fun and excitement of this era into a collection of unique handbags.

The “Country Collection” is a range of handbags and satchels, each named after a village in Herefordshire, the home county of designer Sarah Williams. The collection takes a classical style and brings up to date with on trend colours and unusual shapes.”

WilliamsHandmadeSarah Williams 

Williams Handmade gained accolades already in her short career; including Accessories Collection of the Year Award at ITS#NINE, The Accessory Award from Absolut Vodka and chosen by Fashion East to show at London Fashion Week. Sarah was shortlisted for the Ketel One Modern Craftsman Award, as well as being selected by Selfridges as one of their Bright Young Things. This season will be Williams British Handmade third consecutive collaboration with Womenswear and Jewellery designer Kirsty Ward showing at Paris Fashion Week. The duo first met at the International Talent Support competition in 2010 which they were both finalist. Williams Handmade brings the classical leather designs which Kirsty then adds her unique jewellery embellishments to create a truly unique style.

Visit Stand No R312 

For more details on Designer Sarah Williams and Williams Handmade, contact 07939 687 805

Acid ceo, Dids Macdonald supports designers in their IP rights, featured in Drapers

Screen shot 2014-02-06 at 18.35.29Screen shot 2014-02-06 at 18.35.00

Interview with Lupe Castro

Lupe Castro is one of London’s most loved fashion stylists. I have known Lupe for many years now and her enthusiasm and drive is inspirational. Find out more about  Ms. Castro on a Motorbike here….  

What is your background?

Art, Travel, Fashion

Who is inspiring you at the moment?

Elena Ivanovna Diakonova - Dali’s wife.

You travel around the world on a motorbike, when did you decide this was your path?

Welllll- as you see from my back ground travel and fashion are in my blood. you’re going to think this is silly but I never thought you could put the 2 together. One day i received a catalytical call in the name of MR P - So I thought now or never ! But to be fair from now on its not going to be always on the bike, as I try and sustain my life style through work some of the travel will required more immediate transport! One day though it will only be the open air and my motorbike… I feel it in my bones and I am broken in now to this new way.

Who have you met, that you have been in awe of?

At the moment MY ex mother in law - she is beautiful, alone, independent but still has retained an amazing amount of kindness… then of course Mark Fast, Jerome C Rousseau … talent that i am blinded by at the moment.

What are your top fashion must haves for autumn/winter?

short ankle boots from Zara in a black blue combo jeans from Dona ida denim Eudon choi for River Island or Alexis barrel bear coat…and of course nails to die for i have my own marinhoparis home gel kit just in case!! 

a day in the life at Vinegar and Brown Paper


Describe the world you work in? 

This September saw the second anniversary of [vinegar & brown paper] and I look at things around me and marvel at how much my world has changed over the last couple of years. This week my daughter starts school full-time - so I am officially no longer doing this as a stay-at-home dad. I’m having to move house because I desperately need more studio space and I’m looking at employing some one to help to cope with upcoming Christmas orders. It’s a pretty strange place to find myself in, but I genuinely love where I’m at at the moment.

How do you define your work now? From working for someone else - to working for yourself? What was the transition you went from to be were you are now?

Put simply - For the first time in my life I feel creatively fulfilled. After over a decade of working as an advertising creative in a job that could at times be incredibly rewarding, but most of the time felt like having your soul slowly crushed - to now find myself creating things that people actually want to own is simply quite an idyllic state to be in. How I got from there to here I’m not entirely sure - what I do remember though is hiding in a store cupboard at work, vowing to myself that if this was what being ‘Creative’ meant, then I was never going to do anything creative ever again in my whole life as it wasn’t worth feeling like this. The next day I quit. Not with some grand heroic notion of writing a novel or setting up my own company, I quit simply to stop doing something that was making me feel the way I did. It took me about a year to recover. Part of this was down to becoming a father and part of it was a a dawning realization that it’s the simple act of creating new ideas and new things for no other reason than the joy of doing

it, that makes me who I am.

Who taught you how to etch? And what was the first thing you made?

I worked out how to glass etch by myself. I’d had this idea (whilst pushing my daughter around in her push chair one afternoon) about putting coffee related quotes onto cafetieres and wondered why nobody had done it before. It took me a while, but after a bit of research and a few false starts (which led to me shelving the idea for several months to work on something else) I finally discovered a technique that would allow me to etch tempered glass such as Pyrex. This led to etching laboratory glass and it progressed from there. The actual first proper piece I made was a large cylindrical glass vase that was home to our two goldfish at the time. In large letters on the side I etched: ‘HAVE YOU FED THE FISH TODAY?’ I still have it in loft somewhere. (Unfortunately both Nigel & Nora have since passed away).

How do you keep your ideas flowing? What inspires you and excites you about your journey ahead?

For me, coming up with ideas is just what I do and I can’t stop doing it (which I discovered after leaving work). I find inspiration in anything and everything. It’s a case of looking at the world sideways, with one eye half closed and then you just start noticing the myriads of little hidden connections that crackle and spark off new ideas. I’m very fortunate that it’s the generation of ideas that I enjoy the most, as it keeps me perpetually wanting to move on to the next piece. Couple this with my burgeoning obsession with vintage glassware and it becomes this huge, brilliant game of finding the next beautiful piece of glass and the perfectly fitting idea to execute upon it.

Are there more men taking the leap and going for their dreams?

As I mentioned before - it was never some heroic leap towards my dream that led me here - I was a mess and needed to stop doing what I was doing before it was too late. Having said that, since starting [vinegar & brown paper] I’ve met a reassuringly large number of other makers and artists who have had very similar stories of feeling unsatisfied with their careers. Are more men feeling this way? Possibly so, there is a female bias in the maker community but I know lots of men there too. I think everyone has a dream of quitting their jobs and doing something that they’ve always wanted to do - it’s just the rules of the regular income, responsibility and the inertia you find yourself prey too, that stops most people from doing it. In the end it either takes a heck of a lot of courage, or a heck of a lot of shit to make it happen.

How would you describe the community you live and work in?

Fascinating. The people I meet constantly amaze me with how talented they are and there is this genuine warmth that exists between artists & makers. It’s also a community that is now global thanks to Twitter & Facebook and I’m honoured to be part of it all. I mean - I used to work in advertising - everybody hates advertising.

Where would you like to take your creative business in the new few years, how do you see it developing?

There’s never really been a proper plan, but I’ve always had an over-arching feel of how I’d like to develop [vinegar & brown paper]. I’m very excited about a couple of projects I have in mind for next year, including working on a book of my work. The vital thing for me though is to keep on enjoying it, keep on having fun with it and keep on being me, because at the age of 39 I finally feel as if I’m doing exactly what I should be doing with my life and if all this stops abruptly tomorrow, at least I know I somehow managed to achieve the one thing I always wanted, but never thought I’d ever get.

What is a blissful life to you?

This comes back to the bit of an epiphany I had after I left work. For me, bliss is the sensation I get when I’ve just created something new. It’s a beautiful, overwhelming sensation that I can best describe as a wide beaming smile inside my mind.

If you could change anything, what would it be?

I’ve always thought of myself as a cynic, a pessimist - I’ve been a bookish indie kid from the age of 13 (you know the type) - but these days I’m becoming more of the mind that you have to go through certain things just to get to somewhere else, and every thing you do wrong, is just a way to get things right. (Obviously, if you’d asked me the same question when I was hiding in that store cupboard a few years back I would have given you an entire list of things).

What are your favourite products at the moment?

I go through obsessions like I go through pistachio nuts. I’m currently obsessing over Ercol day beds, 3D printers, Adana gold letterpress ink, the ‘S’ Coffee table by Qubis, Smiths bakelite barometers… *fades out…fades back in*…. …Denham menswear, Skive footwear, the Headlamp No.1 by GreyMoose designs, 1960s school maps…(and that’s just in the last hour or so).

Whose work are you loving at the moment? Please share…

There are certain artists and makers that I just get an immediate feeling of ‘wow, that is just perfect.’ about. There’s loads, here’s three that immediately spring to mind: Textile artist Mister Finch - whose sense of beauty and level of detail leaves me full of wonder: Beth Made This - whose kinetic jewellery has to be seen to be believed: Butterscotch & Beesting whose work makes me contemplate running away to the circus:

Amazing aren’t they?  Andy Poplar [vinegar & brown paper]